34. Describe the six questions or areas you must address when meeting with your client?
- Who is the Target Audience?
- What is the message?
- What are the specs of the project?
- What is the budget?
- Is there a specific deadline?
- Can the client provide creative direction?
Who is the Target Audience?
Of course, it is important to know who you are designing for. You’ll want to ask your client about the demographics of the design.
What is the Message?
What message does your client wish to portray to its target audience? Distinguish the mood of the piece.
What Are the Specs of the Project?
Does the client already have specific ideas for the project? Find out what your client really wants and if they do not know, brainstorm and present your client with the different options. For example, is this going to be a brochure or a single page design?
What is the Budget?
Find out if the client has a budget cost in mind. The amount of work you put into the design will ultimately be based off of this cost. If the client wants to pay you little, know that you will only provide a certain amount of design options for them. If they are paying well, you can go above and beyond to give them many different options to choose from. If the client does not have a budget, but wants you to set a price, take some time to go over the aspects of the design and find an appropriate price for the work you’re going to put forth and the time you put into it.
Is there a Specific Deadline?
Find out the due date of the project and get it done! If the deadline is too quickly, you may let your client know that an additional charge will be added to the project cost. If there is no deadline, make a schedule for when you plan to complete each part of the design and present it to the client. This will keep you organized and on task.
Can the Client Provide Creative Direction?
You should ask your client if they have any creative direction for the design. This includes their thoughts on color, font, image, design and more. Even though it is the job of the designer to create a unique design, your clients creative direction can help push you in the right direction and have a happy outcome. This is where you can also ask your client if there are any already existing designs that they like.
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